If you’re an advertiser who wants to start capitalizing on the astronomical number of searches that take place on Google daily, and quickly earn the attention you need to grow your bottom line, there’s no better way to start than by signing up to use Google Ads and for this after some practice you can hire a digital marketing agency in andheri for much better results.
Google Ads is Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.
But there are so many advertising mediums and methods out there. It can be hard to determine which is a good fit for your business. Influencers and sales people are always telling you to invest in this and invest in that without actually explaining why.
Here are the Top 10 Google Ads benefits that you should be aware of!
So you want to know the answer to “Why use Google Ads?”
There are plenty of big benefits. Here are just a few for you.
There are n number of digital marketing agency india but today Google has elevated itself beyond a brand to a verb. The term “Google” is actually defined in the Merriam Webster Dictionary. And that’s because, now, when people have a question that needs answering their first stop is usually Google.
Want to know if there’s a solution for that back pain you’ve been having?
Want to know if there’s a tool that makes collaborating on a post-click landing page easier?
The search engine handles an obscene 2+ trillion searches like these per year. That’s over 5 billion searches per day.
Among those are people looking for solutions to problems that your business can offer please check out this digital marketing agency near me. If they’ve ever used the internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor.
With Google, there’s something for every business and every prospect at every stage of the buyer’s journey.
Bidding on broad keyword search terms like “accounting software” will show your ad to prospects at the earlier stages of the product research process and allow you to fill the top of your funnel with two really simple but powerful techniques:
Capture their information with your post-click landing page and start sending them informative content that proves your authority. If they don’t convert, use retargeting software to draw them back until they do.
Another powerful technique for adding to your customer base is bidding on long-tail keyword search terms like “accounting software for freelance marketers.” These generally are less expensive, and they’re worth it for capturing the attention of people who are looking for exactly what you offer. Most times people who search long, specific strings of keywords have more intent. And intent is what makes the people you reach on Ads so valuable (more on that next). If you are looking for the top marketing agency in mumbai for google ads services you can contact digikraf - an internet marketing agency in thane mumbai.
The biggest difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent. As there are less offline marketing agencies in mumbai than top 50 digital marketing companies in mumbai to perform the intent.
On social media, for example, people aren’t looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives. They’re looking for baby pictures and vacation photos and family updates. And when you advertise to someone who doesn’t want to be advertised to, there’s a better chance you get tuned out.
On the search network, though, you’re not advertising to people who don’t want to be advertised to. You’re advertising to people who are looking for something specific, like the best post-click landing page platform for agencies:
And when your ad appears, it helps them find the answer instead of interrupting their online browsing experience.
Some experts even consider search ads a form of inbound marketing as opposed to outbound advertising because they assist someone who has taken the first step to look for it. Using Ad, let prospects come to you, then help them find answers, and you’ll position yourself to earn their business when they’re ready to pull out their wallet.
You used to have to jump hurdles and bust through thick red tape to run ad campaigns that reach as many people as Ads can. Beginning and ending those campaigns would take time and resources that could be better used elsewhere.
On the other hand, buying ad space with software — also known as “programmatic advertising” — is easy for even one properly trained employee to do. With some education, they’ll be able to start and stop campaigns, reach the right people for the right price, and do it all instantaneously. That way, you can allocate your resources and your time to other pressing initiatives. And if you are a startup and looking for digital marketing services in mumbai then contact digital marketing agency in navi mumbai for the best experience of marketing your products.
Winning a click can cost some businesses hundreds of dollars. In the legal industry, there are long-tail keywords reaching around $1,000 per click.
But most keywords don’t cost so much. And even if they do, an advantage to using Ads is able to put constraints on your daily budget, maximum bids, and more. That way, you can be confident that even if you’re not monitoring your account like a hawk, you’ll never spend more than you want to. Says Dinesh Thakur.
You have full and thorough control over the budget of your Google Ads campaigns. Where you can control everything starting from the maximum bid on the ad to the daily budget of the campaign.
You can also decide how much you want to spend each month and adjust the budget based on the performance graph. When an ad is performing extremely well, you can increase the ad spend on it to increase the desired results. It works in reverse to decrease ad spend on an underperforming ad. But you can also stop it instantly before losing another dime. If budget is your issue, then no worries because you can get the most affordable services from the best digital marketing company in mumbai.
You’ll have no idea how to improve if you don’t know what you’re doing wrong. Some analytics dashboards make it near impossible to figure out what that is.
Luckily Google makes everything straightforward and easy to understand. Find out basic information like clicks, impressions, keywords budget, etc., or get even more granular with a Google Analytics integration. It allows you to see exactly how visitors are behaving on your website — right down to what they clicked, where they went next, and how long they’re spending there.
Search engine optimization is still the backbone of most highly visited sites. The posts and pages you see on page one aren’t just well-written with carefully researched keywords; they’re also on sites that have amassed a large number of backlinks over time (still the number one ranking factor for web pages).
It can be years before you get to see one of your own pages in the coveted first position for a broad keyword search term. Some businesses will never see it.
When you get started with Google, though, your chance of leapfrogging all the organic results on a search engine results page grows exponentially, and it grows easier too. There’s no endless search for links that will bump your page up just a little bit; there’s no poring over keyword density on your post-click landing page. Start running ads and boost the odds people see you first thing, on a page like this, where organic results don’t even appear until below the fold. SEO is a long-term process but if you want results faster from google ads you can hire any or one of the best digital marketing agencies in mumbai so that leads convert into sales more quicker.
When people hear “Google Ads,” they think mostly of driving traffic through pay-per-click ads on search engine results pages. But, Google’s ads are more versatile than that. They can also be a great tool for building brand awareness — something that research shows is what the highest performing marketers prioritize:
Before we explain, let’s explore briefly what the word “brand” means. Decades ago, David Ogilvy offered maybe the best definition:
”The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”
Reinforcing your brand name, personality, reputation, etc., are all necessary to build trust with your visitors. The more you repeat these things consistently, the stronger your brand becomes, and the more trust you earn with prospects. And trust is what will ultimately earn you purchases and loyal customers.
Through the Ads search network, even if potential customers aren’t clicking, they see your brand, your tagline, what you offer, and whatever else you use your copy and extensions to showcase. And through the Ads display network, you can even prioritize brand awareness by choosing to show your ad to more people. Than focus on clicks or conversions (more on bidding strategies in a bit.) Both strategies allow advertisers to reinforce their business’s critical attributes, and in turn, strengthen its brand. For branding you can contact digital marketing agency and company in mumbai for brand awareness because in branding, awareness is the first step to build a successful brand.
When Google decides which ads get seen by browsing prospects, they take post-click landing page experience into account. According to a Google Ads support page:
post-click landing page experience is Ads’ measure of how well your website gives people who click your ads exactly what they’re looking for--quickly and effortlessly. Your post-click landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience.
Ad networks that don’t prioritize landing page experience will let you direct internet users to any old page. It can be a homepage, an “about” page — and that will drain your budget quickly since visitors do not want to hunt for what you promised them in your ad.
But to even get your ads seen on Google’s network, you’ll need a highly persuasive post-click landing page behind them. And when you build a highly persuasive post-click landing page, you’ll maximize ad spend because of two things in particular:
* Message match
* Focused design
Learn more about them in chapter 2 of the most comprehensive post-click landing page guide on the web. There are as many as top 100 digital marketing companies in mumbai, sometimes it's difficult to choose the top 10 creative digital marketing agencies in mumbai for branding or for your project, but here is the solution: if you're confused, you can take services by checking GMB i.e. Google My Business and from that three local pack you can easily choose any one of the internet marketing agency in mumbai.
A persuasive post-click landing page built to appease Google isn’t the only thing that will maximize your advertising ROI. To help you reach specific marketing goals while draining your budget the least, the Ads team has created several different bidding strategies:
CPC bidding is what Google recommends if your goal is to drive website traffic. CPM bidding, which stands for “cost per thousand viewable impressions,” is what Google recommends if you’re trying to build brand awareness. With this strategy, you choose an amount of money you’re willing to pay for 1,000 people to see your advertisement in full view. It’s only available on the Google Display Network, not the search network.
CPA bidding is what Google recommends advertisers use when they’re focused on conversions like purchases or sign-ups. This way, if your primary goal is to boost brand awareness. You’ll be able to show your ads to more people than you would if Google was trying to serve your ads to only people that have the best chance of clicking or converting. And it works the other way around, too.
If your goal is an action further down the funnel like a click or a conversion. You can bid for that, and Google will cut down on spreading your ad to the masses and instead show it to people who will be more likely to convert.
Why use Google Ads?
If you were asking “Why to use Google Ads?” right now you should be asking “Why not?”
The network has something for businesses of all sizes with different budgets and different advertising goals. Different target audiences — most of whom have used Google at least once in their life to find the answer to a problem. So in a sea of seemingly endless searches — 2+ trillion per year — why wouldn’t you drop a bucket in to see how much revenue you could bring up?
Additionally, Instapage has just added an all new Advertising Attribution Solution, where you can track the cost per visitor and cost per lead within Instapage, on each variation.Start leapfrogging the organic search results and earn clicks and conversions with the help of Google Ads and a delightful post-click landing page experience. So if you are ready to boom your product or service or your business then choose wisely an online marketing agency in mumbai to offer you the best google ads services.
Do you want to tap an audience of over 2.6 billion?
We are talking about the most used social media platform worldwide. Any guesses?
Yes, It’s Facebook!
If your brand needs to thrive on Facebook, you need to have an exceptional Facebook marketing strategy.
A marketing campaign that will help you to:
But if you’re thinking: “how to create a successful Facebook marketing strategy for my business?”
“What are the key steps to follow?”
Don’t worry; we got you covered.
We have filtered down 7 simple yet effective steps to create a highly effective Facebook marketing strategy that will work wonders for your business.
If you want to ace your Facebook marketing campaign, then you need to define your goals. But how? You can start by answering a few basic questions, “what does my enterprise want to drive from Facebook?”
Answering questions like these and figuring out your Facebook goals will help you gain clarity for your marketing campaign. Having clarity means that you have set a solid foundation now; you just need to work in the one direction to achieve your goal.
Every comment, every ad, every post you’ll create from now on will always be towards achieving your goals. All of this can take some of your time and energy, but it will be worth it.
Audience research is a critical part of your successful Facebook marketing strategy. First, you need to know your target audience inside out. A few things you can do is by answering these simple questions:
Apart from these questions, you can take the help of some practical tools like Facebook Page Insights or social media analytics tools to understand your audience’s demographics.
If you know your audience well, it will help you solidify your marketing strategy. Because if we boil it down, your audience is the reason you are on Facebook in the first place.
You should publish most of your posts to educate, inform, and entertain your audience. All your content should not be sales-oriented, as it will harm your overall performance. Facebook’s algorithm also doesn’t go hand in hand with self-promotion. It aims for a better user experience of the Facebook audience, promoting and prioritizing engaging and meaningful content. But publishing every single post manually can be a hectic task if you have to do it for months to come. That is why you should use some best social media scheduling tools to automate your content publishing.
Once you have reviewed multiple posts or stories, you can schedule them according to the best time to post, based on your industry, so that you don’t need to worry about the publishing aspect
You can schedule your multiple posts in advance so that you don’t need to waste your valuable time again and again in post publishing. With SocialPilot, you can ease your social media scheduling tasks.
As the saying goes, “you need to spend your valuable money to make more money.” If we split the different ways to achieve your Facebook goals, we got two answers for you:
You need a mix of organic and paid reach to achieve your goals on a platform like Facebook.
Facebook’s organic reach has declined over the past few years.
It has become difficult for businesses to achieve the maximum potential of Facebook using organic ways. So, you need to focus more on Facebook ads compared to organic methods.
Here are some numbers which will clear all the dust for you before we discuss more about Facebook ads:
That is not even over 260 people. Now here comes a game-changer, Facebook ads. It’s just another form of traditional advertisement, but in this case, you only pay when you get results. There are many ad campaigns you can run on Facebook, keeping in mind your goals and desires. Irrespective of the ad campaign you run, you need to unlock the power of Facebook pixel. Another intriguing term? It’s just a simple piece of code that you can embed on your website that sends your website data back to Facebook. This data then helps run campaigns and target audiences already engaging on your website. In a nutshell, it helps to:
It helps you access unique insights before you kick-start your ad campaign. You’ll have an in-depth knowledge of your audience to make your Facebook Marketing campaign a success.
If you want to access a one-stop destination from Facebook to control all your paid and organic posts, then the Facebook business manager will help you with that. You can work with your team members, outside agencies effectively and efficiently. As you can see in the example below, you can add other people to work together in the left-hand column under the “Users” section. It will help you ease the communication. You can also control the access to individual users.
Facebook groups are a great way to build your community on Facebook. They are the online equivalent of community centers or coffee shops. You can select your group’s unique name and then add a few initial members to your group to kick-start your own community on Facebook. You also have an option to keep your group public or closed; that’s totally up to your preference.
Facebook chatbots can help you have a one-on-one conversation with your audience. You can use the power of artificial intelligence to solve your customers’ issues or to make them directly connect with your support team. Here’s an example of a Facebook chatbot interacting with the company’s customer and solving the problem. You can use this technology for your business and can help your target audience solve their issues.
So you are making your presence felt on Facebook. You are providing valuable content; you are running your ad campaigns; you are highly active in the community groups, but did you squeeze out the maximum potential of Facebook? That’s only possible when you know what your target audience likes the most and what they don’t. You can learn that only through testing. It will help you know which of your posts is getting higher engagement and which one is not. You need to understand one thing, no matter how good your audience research was, no matter how great your ad campaigns are running, no matter how attractive your daily posts or stories are, with no AB testing, you won’t know the true potential of Facebook marketing strategy.
To get a detailed view of all the different metrics important for determining the success of your campaign, you need to access the page insights section of Facebook analytics. You’ll see different tabs like page views, page likes, post reach, and various other metrics to help you figure how well you are performing and what optimization you need to make.
The rise in the number of likes on your posts and your business page will help you get a brief idea of how well your content is performing, and how great your Facebook marketing campaign is running. The number of likes will help you understand two things:
If you want to know how engaging your post is, check out the number of comments on the post. More the number of comments, the more the engagement. Sometimes you might also receive hate and trolling in comments, but you should learn how to deal with negative comments.
Reach is an essential metric for keeping track of your growth. It is defined as the number of new users who viewed your content or page. If you have a good reach, chances are you’ll see a rise in new users engaging with your posts, stories, or business page.
The total views on your posts, stories, and your page come under this metric. Having a higher number of viewers is always a positive sign in terms of the campaign’s success. You’ll achieve your goals only once people view your post, page, and stories.
The Facebook Reactions is a fantastic example of how Facebook listened to its audience and ran an AB test, and look how successful it has been! I
Unlike the traditional, 1-way “Like” reaction, people can now use different emotions to communicate how they honestly feel about the post. Though it may look minuscule on the face value, all these metrics are very important to understand how your target audience is engaging with your content/posts.
Don’t take it lightly. Perform an AB test and experiment with this feature to understand your audience’s point of views.
Also read: Google Ads: Best Practices And Tips For 2022
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