If you’re an advertiser who wants to start capitalizing on the astronomical number of searches that take place on Google daily, and quickly earn the attention you need to grow your bottom line, there’s no better way to start than by signing up to use Google Ads and for this after some practice you can hire a digital marketing agency in andheri for much better results.
Google Ads is Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.
But there are so many advertising mediums and methods out there. It can be hard to determine which is a good fit for your business. Influencers and sales people are always telling you to invest in this and invest in that without actually explaining why.
Here are the Top 10 Google Ads benefits that you should be aware of!
So you want to know the answer to “Why use Google Ads?”
There are plenty of big benefits. Here are just a few for you.
There are n number of digital marketing agency india but today Google has elevated itself beyond a brand to a verb. The term “Google” is actually defined in the Merriam Webster Dictionary. And that’s because, now, when people have a question that needs answering their first stop is usually Google.
Want to know if there’s a solution for that back pain you’ve been having?
Google it.
Want to know if there’s a tool that makes collaborating on a post-click landing page easier?
Google it.
The search engine handles an obscene 2+ trillion searches like these per year. That’s over 5 billion searches per day.
Among those are people looking for solutions to problems that your business can offer please check out this digital marketing agency near me. If they’ve ever used the internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor.
With Google, there’s something for every business and every prospect at every stage of the buyer’s journey.
Bidding on broad keyword search terms like “accounting software” will show your ad to prospects at the earlier stages of the product research process and allow you to fill the top of your funnel with two really simple but powerful techniques:
Capture their information with your post-click landing page and start sending them informative content that proves your authority. If they don’t convert, use retargeting software to draw them back until they do.
Another powerful technique for adding to your customer base is bidding on long-tail keyword search terms like “accounting software for freelance marketers.” These generally are less expensive, and they’re worth it for capturing the attention of people who are looking for exactly what you offer. Most times people who search long, specific strings of keywords have more intent. And intent is what makes the people you reach on Ads so valuable (more on that next). If you are looking for the top marketing agency in mumbai for google ads services you can contact digikraf - an internet marketing agency in thane mumbai.
The biggest difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent. As there are less offline marketing agencies in mumbai than top 50 digital marketing companies in mumbai to perform the intent.
On social media, for example, people aren’t looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives. They’re looking for baby pictures and vacation photos and family updates. And when you advertise to someone who doesn’t want to be advertised to, there’s a better chance you get tuned out.
On the search network, though, you’re not advertising to people who don’t want to be advertised to. You’re advertising to people who are looking for something specific, like the best post-click landing page platform for agencies:
And when your ad appears, it helps them find the answer instead of interrupting their online browsing experience.
Some experts even consider search ads a form of inbound marketing as opposed to outbound advertising because they assist someone who has taken the first step to look for it. Using Ad, let prospects come to you, then help them find answers, and you’ll position yourself to earn their business when they’re ready to pull out their wallet.
You used to have to jump hurdles and bust through thick red tape to run ad campaigns that reach as many people as Ads can. Beginning and ending those campaigns would take time and resources that could be better used elsewhere.
On the other hand, buying ad space with software — also known as “programmatic advertising” — is easy for even one properly trained employee to do. With some education, they’ll be able to start and stop campaigns, reach the right people for the right price, and do it all instantaneously. That way, you can allocate your resources and your time to other pressing initiatives. And if you are a startup and looking for digital marketing services in mumbai then contact digital marketing agency in navi mumbai for the best experience of marketing your products.
Winning a click can cost some businesses hundreds of dollars. In the legal industry, there are long-tail keywords reaching around $1,000 per click.
But most keywords don’t cost so much. And even if they do, an advantage to using Ads is able to put constraints on your daily budget, maximum bids, and more. That way, you can be confident that even if you’re not monitoring your account like a hawk, you’ll never spend more than you want to. Says Dinesh Thakur.
You have full and thorough control over the budget of your Google Ads campaigns. Where you can control everything starting from the maximum bid on the ad to the daily budget of the campaign.
You can also decide how much you want to spend each month and adjust the budget based on the performance graph. When an ad is performing extremely well, you can increase the ad spend on it to increase the desired results. It works in reverse to decrease ad spend on an underperforming ad. But you can also stop it instantly before losing another dime. If budget is your issue, then no worries because you can get the most affordable services from the best digital marketing company in mumbai.
You’ll have no idea how to improve if you don’t know what you’re doing wrong. Some analytics dashboards make it near impossible to figure out what that is.
Luckily Google makes everything straightforward and easy to understand. Find out basic information like clicks, impressions, keywords budget, etc., or get even more granular with a Google Analytics integration. It allows you to see exactly how visitors are behaving on your website — right down to what they clicked, where they went next, and how long they’re spending there.
Search engine optimization is still the backbone of most highly visited sites. The posts and pages you see on page one aren’t just well-written with carefully researched keywords; they’re also on sites that have amassed a large number of backlinks over time (still the number one ranking factor for web pages).
It can be years before you get to see one of your own pages in the coveted first position for a broad keyword search term. Some businesses will never see it.
When you get started with Google, though, your chance of leapfrogging all the organic results on a search engine results page grows exponentially, and it grows easier too. There’s no endless search for links that will bump your page up just a little bit; there’s no poring over keyword density on your post-click landing page. Start running ads and boost the odds people see you first thing, on a page like this, where organic results don’t even appear until below the fold. SEO is a long-term process but if you want results faster from google ads you can hire any or one of the best digital marketing agencies in mumbai so that leads convert into sales more quicker.
When people hear “Google Ads,” they think mostly of driving traffic through pay-per-click ads on search engine results pages. But, Google’s ads are more versatile than that. They can also be a great tool for building brand awareness — something that research shows is what the highest performing marketers prioritize:
Before we explain, let’s explore briefly what the word “brand” means. Decades ago, David Ogilvy offered maybe the best definition:
”The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”
Reinforcing your brand name, personality, reputation, etc., are all necessary to build trust with your visitors. The more you repeat these things consistently, the stronger your brand becomes, and the more trust you earn with prospects. And trust is what will ultimately earn you purchases and loyal customers.
Through the Ads search network, even if potential customers aren’t clicking, they see your brand, your tagline, what you offer, and whatever else you use your copy and extensions to showcase. And through the Ads display network, you can even prioritize brand awareness by choosing to show your ad to more people. Than focus on clicks or conversions (more on bidding strategies in a bit.) Both strategies allow advertisers to reinforce their business’s critical attributes, and in turn, strengthen its brand. For branding you can contact digital marketing agency and company in mumbai for brand awareness because in branding, awareness is the first step to build a successful brand.
When Google decides which ads get seen by browsing prospects, they take post-click landing page experience into account. According to a Google Ads support page:
post-click landing page experience is Ads’ measure of how well your website gives people who click your ads exactly what they’re looking for--quickly and effortlessly. Your post-click landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience.
Ad networks that don’t prioritize landing page experience will let you direct internet users to any old page. It can be a homepage, an “about” page — and that will drain your budget quickly since visitors do not want to hunt for what you promised them in your ad.
But to even get your ads seen on Google’s network, you’ll need a highly persuasive post-click landing page behind them. And when you build a highly persuasive post-click landing page, you’ll maximize ad spend because of two things in particular:
* Message match
* Focused design
Learn more about them in chapter 2 of the most comprehensive post-click landing page guide on the web. There are as many as top 100 digital marketing companies in mumbai, sometimes it's difficult to choose the top 10 creative digital marketing agencies in mumbai for branding or for your project, but here is the solution: if you're confused, you can take services by checking GMB i.e. Google My Business and from that three local pack you can easily choose any one of the internet marketing agency in mumbai.
A persuasive post-click landing page built to appease Google isn’t the only thing that will maximize your advertising ROI. To help you reach specific marketing goals while draining your budget the least, the Ads team has created several different bidding strategies:
CPC bidding is what Google recommends if your goal is to drive website traffic. CPM bidding, which stands for “cost per thousand viewable impressions,” is what Google recommends if you’re trying to build brand awareness. With this strategy, you choose an amount of money you’re willing to pay for 1,000 people to see your advertisement in full view. It’s only available on the Google Display Network, not the search network.
CPA bidding is what Google recommends advertisers use when they’re focused on conversions like purchases or sign-ups.
This way, if your primary goal is to boost brand awareness. You’ll be able to show your ads to more people than you would if Google was trying to serve your ads to only people that have the best chance of clicking or converting. And it works the other way around, too.
If your goal is an action further down the funnel like a click or a conversion. You can bid for that, and Google will cut down on spreading your ad to the masses and instead show it to people who will be more likely to convert.
Why use Google Ads?
If you were asking “Why to use Google Ads?” right now you should be asking “Why not?”
The network has something for businesses of all sizes with different budgets and different advertising goals. Different target audiences — most of whom have used Google at least once in their life to find the answer to a problem. So in a sea of seemingly endless searches — 2+ trillion per year — why wouldn’t you drop a bucket in to see how much revenue you could bring up?
Additionally, Instapage has just added an all new Advertising Attribution Solution, where you can track the cost per visitor and cost per lead within Instapage, on each variation.Start leapfrogging the organic search results and earn clicks and conversions with the help of Google Ads and a delightful post-click landing page experience. So if you are ready to boom your product or service or your business then choose wisely an online marketing agency in mumbai to offer you the best google ads services.
Trying to reach an online audience for your business? As the world’s most popular search engine, Google is one of the best places to get started advertising online. In this article, you’ll learn Google Ads best practices and tips for making your campaigns a success.
Google contains its own huge advertising platform, Google Ads. One of its greatest benefits is its ability to target people who are already looking for the kind of product you’re selling, so you are not bothering them with irrelevant marketing.
There are two ways in which businesses use Google for marketing and advertising. One is SEO (search engine optimization), the practice of providing relevant and engaging content while strategically inserting keywords. This is usually done with the help of professional, paid-for tools, however, it is a free option that is less direct than paid ads.
Google Ads is the paid advertising service offered by Google. Simply put, businesses pay Google to have an ad page placed in an advertising slot on users’ browsers. How does Google decide which ads will get priority? Through a process in which advertisers place bids. Depending on the ad type, the winner’s ad will appear either on the search engine results page (known as a SERP), as a banner on the display network, or as a video ad on YouTube. However, to achieve any meaningful success with your ad budget, it’s important to implement a good Google Ads strategy.
Google Ads targets users searching for specific search phrases. Businesses can then fine-tune ads according to factors such as geographic location. Ad spend will affect the reach of ads and the amount of time they’ll be shown. The quality of the ads is a huge determining factor as to the success in attracting paying customers.
When implemented thoughtfully and professionally, Google ads are a highly-effective tool. There are a few reasons Google Ads is such a critical medium for online advertising.
First of all, Google is a behemoth. It is the most-used search engine, and First Site Guide reported that 3.5 billion google searches were performed daily as of October 2021. Google consistently receives 85% to 90% of desktop searches.
Since Google Ads is based on what people are searching for, it can help businesses better understand their customers and what they want. There is massive potential for businesses to profit thanks to the use of Google Ads since they can better understand exactly what their customers want.
Advertising influences purchasing decisions and in the case of Google, it provides customers with information. On average, 35% of users buy a product within 5 days of searching for it on Google, though this varies depending on the industry and can range from 1 to 30 days. 63% of people have clicked on a Google ad, and half of all users cannot differentiate between an ad and an organic search result.
To reiterate, Google Ads simply works because users who end up making purchases are already looking for what is being sold. There is no forced sale and the interest already exists, so it’s up to businesses and their marketing teams to come up with the Google Ads campaign strategy that will best bring those potential customers to a business. It’s also incredibly important to understand the target audience beforehand — every click costs money, so it’s not recommended to advertise to everyone.
Google Display ads are featured in the articles, videos, or website content that users are clicking through. By setting up a Display ad, you get it shown on the Google Display Network. The network covers over 2 million sites and reaches 90% of all users.
Unlike Google search ads, display ads may not always reach the people who are already searching for what you’re offering. However, they are presented to a specified audience and advertisers have the choice of which audiences they want to reach, through the use of custom audiences and lists for retargeting. This means businesses have to do some research to find out where their ads will be most effective.
One can target based on age, gender, and specific interests. This way, users who have demonstrated an interest in certain industries will fall into your typical customer’s profile. Choosing the right audience is the first step to successful Google Display ads.
Once you’ve determined your target audience, your Display ads need to capture their attention. When doing this, remember to:
At the moment, the most common Display ads on Google are:
Please note: Even though it’s still an option to use these specs, as Google increasingly moves toward automation, these sizes could soon change.
It’s much easier to create the ideal Display ads by starting with the right template size and working from there. There are dozens of banner sizes for Google Display ads, but those mentioned above are a good starting point.
Google Search ads are paid search results displayed with the regular search results. When a user performs a search on Google, the results are a mix of the top-performing pages (based on SEO) and several spots for paid results. Search ads are displayed at the top of the search engine results page. They are listed alongside an “Ad” label. Even though these results are clearly marked as an ad, they’re still effective for a number of reasons:
To make the most out of Google Search ads, start with an effective headline. People are guaranteed to see your page on the Google search results, but their response to seeing it depends on the chosen headline.
Good headlines are attractive to users while also including the relevant keywords. After that, there are several practices that are proven to produce greater success with your headline:
After the headline, users will also see a description underneath. There is more space to use here, so follow headlines up with some more information. Here, it’s normally best to provide more specified information. For example, follow up the headline’s promise with a specific product and its main benefits.
Your ad copy is the text in any Google ad you pay for. It includes the heading, description, and text on the target page.
Ad copy should follow the same rules as those for headlines. It’s important to remember to:
The copy on landing pages should be short and clear; otherwise, users could get confused and leave.
Ad copy is essentially sales in writing. Everything written is meant to lead the reader closer to a sale (or other desired action). Therefore, ad copy follows different rules than those of a blog or any other kind of informational text. The point is to sell outcomes and make the customer feel excited about the idea of buying a product.
Google Ads Keywords are essential to Google Ads’ success. Knowing what searches lead to customers who buy your product or service is key. To get there, remember to do the following when drafting a list of keywords.
Landing pages are the pages that online advertisements lead toward. They are essentially sales letters.
While it’s possible for ads to take readers to a homepage (if it’s a brand campaign, for example), landing pages are ideal for users that are looking for something specific.
A landing page is not meant to be like a typical web page. The main distinguishing factor is that a landing page is a single-purpose page. You are trying to lead readers to take one specific action. That action could be:
For a landing page to be successful, the copy needs to be written with a single desired action in mind. Readers should be informed and feel engaged while being coaxed to take the desired action.
Remember the important factors that go into an effective landing page:
Google offers several extensions that enhance Google Ads. Ad extensions can be used for several purposes, helping to make it more visible (and if all goes well, more trustworthy). There are many types of ad extensions used for Google Ads, but the most common ones include:
Many Google Ad extensions are automated, but there may be many opportunities for manual implementation too. Using extensions creates new responsibilities, but they can offer you competitive advantages for any combination of the factors listed above.
Google Ads sitelinks are used to take users deeper into your website. Sitelinks appear right below the text on your ads. They are used to help potential customers find what they’re looking for on your site. It’s best to avoid sitelinks that lead to the About page or other generic site pages.
The key to using sitelinks successfully is testing. When creating a campaign, you can edit your sitelinks’ text and URLs. Then, you can test their performance with the Ad Extensions Tab inside Google Ads.
Sitelink extensions are versatile and can be used on any device. They offer a convenient and useful overview of each sitelink’s performance.
Also read: Ecommerce SEO: How Online Stores Can Drive Organic Traffic
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