Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.
Done well, online reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward.
If someone writes something negative about you online, it can put you at a serious disadvantage over the long term—especially if you’re not aware of it. You might never know why you didn’t get that apartment you wanted, or why a job offer never materialized after that phenomenal interview.
It’s important to keep tabs on what people are saying about you online and then take steps to correct any inaccuracies..