Good digital marketing can make or break any business.

It can be the difference between winning a Formula 1 race or driving a car that breaks down in a few laps. Good marketing generates more revenue, helps build customer loyalty, and spurs brand awareness.

Hiring a digital marketing agency may sound like a lofty investment, but don’t slam on the brakes just yet. You can actually pick and choose the most suitable services according to your current business needs and budget.

Let this list of marketing agency services help you decide what to outsource to keep your business moving forward.

What Is a Digital Marketing Agency?

A digital marketing agency offers various services to support your business in generating traffic and revenue. These services may include:

• * Search Engine Optimization (SEO)
• * Content Marketing
• * Pay-Per-Click (PPC) advertising
• * Email Marketing
• * Market Research
• * Video Production
• * Public Relations (PR)
• * Social Media Marketing (SMM)
• * Marketing Strategy
• * Web Design & Development
• * And many more.

Digital marketing agencies employ experts in each one of these areas who can help your business execute these essential functions.

Who Needs Digital Marketing Services?
From your local indie bookstore to large enterprises to nonprofits, any business can benefit from outsourcing digital marketing services. Which services you choose to hire out all depends on your current goals, needs, and budget.
Is your marketing at a standstill? Are you struggling with certain areas of digital marketing? Do you have specific goals in mind you want help with? Your answers may help you consider outsourcing some of your digital marketing functions.

How Much Do Digital Marketing Services Cost?
At the end of the day, the amount of money you spend on digital marketing will be up to you.
If you’re looking to save on digital marketing services, you can do them yourself by becoming an all-in-one digital marketer for your business.
But if you want to fast-track your results, marketing services can cost anywhere from a couple hundred to several thousand dollars a month, depending on the agency.
You can see some actual costs of these services in the Semrush Agency Partners hub.

What Are The Most Common Digital Marketing Services?
Not sure which functions you should outsource? Here’s a rundown of several digital marketing services, their nuances, and what makes them effective, so you can make an informed decision about the services you might hire.
Keep in mind that when you employ all the services together, you’ll get the most out of your marketing.

So let’s get into the different services.

1. Search Engine Optimization (SEO)
   Search Engine Optimization (SEO) is a great place to start with your marketing. SEO is the process of organically increasing traffic to your website using unpaid methods. As a result, this will help you improve your ranking on search engines so you’re more visible to potential customers.
   Many site builders like WordPress, Squarespace, and WIX have guided SEO setup tools included you can take advantage of when creating a website.
   And while those are an ideal first step, SEO is an ongoing process and should be managed daily for optimal success.

Some areas of SEO a hired agency may focus on include:

On-Page SEO: focuses on optimizing the website internally to rank higher (e.g., blog posts, articles, landing pages, schema, etc.)

Off-Page SEO: helps optimize the website externally using outside tactics like link-building

Technical SEO: involves optimizations to website and servers to help bots crawl and index your site

Talk to an agency about what aspects of SEO your business should prioritize.


2. Content Marketing
   Websites don’t run without content. Without content, Google can’t crawl or index your site. Without content, potential customers don’t know what your business does. And without content, you can’t guide them on their way to your service or product.
   Simply put, content marketing is the development and distribution of the content on your website. Your content could be written words, video, audio, or other visuals.

Some common forms used in content marketing are:
1. Blog posts and articles
2. Case studies
3. Social media posts
4. Press releases
5. White papers
6. Emails
7. Newsletter
8. Infographics
9. Landing pages
10. Videos
11. Webinars
12. Podcasts

You can distribute content through various channels including organic (e.g., blogs), paid (e.g., Google Ads), and social (e.g., Twitter, Facebook, Instagram, etc.). A good agency can help you see results with your content marketing efforts.


3. Paid Advertising (PPC)
   One way to get faster results and traffic to your website is with a paid advertising strategy Pay-per-click (PPC) is a system of advertising in which a business or advertiser pays a small fee in exchange for a clicked ad.
   PPC attracts customers at various stages of the buyer journey. Ads can come in various dimensions and styles including text, images, or videos.

Some ad types include:

*Shopping: a carousel of ads from available online marketplaces

*Display: image-based or video-based ads

*Search: text-based ads

*Social: ads that appear on social media



PPC campaigns are often a great return on investment (ROI). For example, you could pay $2 for a click that might result in a $500 sale, which would make your ad a worthy investment.
An agency can help you with everything from messaging to design to placement.



4. Email Marketing Email marketing is a great channel for promoting your brand’s services or products. It allows you to directly connect with subscribers to inform them about:
   
   • Special offers
   • New products
   • PEbooks or other new content
   • Webinars
   • Your brand

   You can start utilizing email marketing by acquiring new subscribers through tactics like gated content or webinars.
   
   As your list grows, consistent email marketing can help you engage with your customers to develop better relationships and gain their loyalty. You may be able to generate additional sales from email marketing campaigns when crafted properly.

   
   
   
   

   Also read: The Role of Web Development in Digital Marketing

   
   
   

   Source: semrush.com

   
   

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