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Social Media Marketing – Make Your Business the Talk of the Town

April, 2020

How many times a day do you give a quick scroll through your Facebook or Instagram feed? More than 2 to 3, at least? Social Media has become an inevitable part of our daily routine. From staying connected to our friends to sharing our life’s most significant moments, social media has started to play a vital role. In a matter of clicks, we get an idea of everything happening in the world around us. The advent of technology and easier access to the internet has given a power boost to the growth of social media platforms, thereby opening the profitable world of social media marketing wherein taking your brand or product to a global audience is less time consuming and comparatively easy. Thus, with the help of such online platforms, social media marketing companies in India and across the globe are giving brands a chance to revamp their marketing game.

Power up with Social Media Marketing

When we talk about marketing, our thought instantly heads to the traditional styles of promotion such as print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc. All of them successful in creating brand awareness while reaching out to a broad audience as well as garnering an ROI over time. But, what if you have the power to reach double the audience at a lesser cost than offline marketing? Sounds like a plan, doesn’t it? Well, that is the power social media marketing holds: reaching out to the world in a few clicks! Global digitization has taken marketing to a whole new level. From start-ups to seasoned brands, every business is looking to leverage this infinite power of social media marketing and create a winning strategy that would make their brand the talk of the town.

What makes social media marketing so attractive & effective?

Meet your customers here- One of the biggest plus points of marketing on social media platforms is that most of your target audience is also a part of it. Majority of them either already have an account on Facebook, Instagram, Twitter, etc. or will create one in time. Also, due to the vast amount of time spent by individuals on social media platforms makes it an attractive space for marketers. Experts suggest that there are approximately 3.48 billion social media users in 2019, and the numbers are continually growing.

Make yourself heard – To ensure your brand message is conveyed correctly to your target audience, social media marketing companies prepare a marketing strategy depending upon the objective. Social media platforms offer a chance to communicate your brand message in both a formal and informal way. However, deciding the suitability of the platform is dependent upon your line of messaging and your target audience. For example, for Facebook, Instagram, and Twitter, you can use an informal style of messaging delivered creatively. On the contrary, if you are marketing through Linkedin, your messaging will have a much more formal and to the point tone, and your audience will probably be working professionals belonging to various levels of hierarchy. To make yourself heard, choosing the appropriate platform is as important as choosing your style of communication.

Cost-effective for your pocket – One of the biggest reasons why you should opt for social media marketing for your company or brand is that it allows you to reach your desired result in a pocket-friendly manner! Creating and publishing content on social media, along with interacting with followers, creates goodwill and brand trust while increasing traffic without investing too much money. According to Hubspot, 84% of the marketers were successful in generating traffic by spending as little as six hours of effort on social media per week. Depending upon your goals, running ads on Facebook, Twitter, or Linkedin can be much more cost-effective as compared to offline marketing. No matter your budget, marketing on social media channels can help your brand gain an audience in an organic (non-paid) way also, which is not an option in case of offline marketing.

Scope for Higher Conversion Rates – According to HubSpot, social media has a 100% higher lead conversion rate as compared to outbound marketing methods. Also, every follower you come across or that you interact with is a potential lead that you can convert into a happy customer. As your followers increase, so does your brand presence across the globe that too, without spending a huge marketing budget.

Social media marketing is a smart and effective way to take your brand to every individual holding a smartphone. Not just that, you can also track and manage the progress of your online marketing campaigns and revise them as per the changing marketing trends without much hassle. To help you plan, execute, and track your online marketing plan for enhancing your brand presence, you can hire a social media marketing company in Pune or any other city suitable for you. So, create a winning marketing strategy and make your brand the talk of the town. All with a few simple clicks!

Also read: 6 Digital Marketing Tips That Will Help Businesses Combat Covid-19 Impact

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