Lead Generation Strategy for Digital Marketing Agencies Mumbai

Lead Generation Strategy for Digital Marketing Agencies Mumbai. Did you know that Instagram is one of the best platforms for generating leads? Digikraf Thane Mumbai

If you are looking for the top digital marketing agencies in Mumbai, then you’re in the right place.

The growing digital industry has resulted in the rise of over 400 digital marketing agencies in Mumbai.

Thus, to help you pick the best-suited agency for your business, we’ve narrowed it down to the top 10 leading digital marketing agencies in Mumbai based on their performance and services offered.

So, let’s dive into a list of tips that will help you while choosing a digital marketing agency for small businesses in mumbai.


Choosing a Digital Marketing Agency That Suits Your Needs

Every digital marketing agency in Mumbai differs based on the type of services they offer, the size of the agency, strengths, budget, clientele, and more.

Thus, to make your selection process easier, we’ve listed below a few tips that will help you pick the best-suited digital marketing agency:

Determine your budget.

Every company wants to cut costs, but doing so doesn’t always mean choosing the least expensive options. Picking an agency that produces the greatest outcomes at the most affordable price is more important than simply finding the cheapest agency.


Know what you need from an agency.

Before approaching a digital marketing agency, you need to assess your marketing needs internally. Every agency specializes in different services. Thus, being aware of your marketing requirements will enable you to further limit your options.


Know the account manager.

Discover more about the person who will manage your account than the agency as a whole. The agency and you will be in constant communication thanks to skilled client service personnel who have a solid grasp of the digital scene.


Do your online research.

Online presence speaks amounts in today’s day and age. Many established agencies today publish their work on their websites. A thorough online check will help you understand the agency’s potential, values, work history, specializations, clientele, and more.


Ask the agency about their working process.

Every agency operates differently. However, understanding their operational processes can assist you to understand how they intend to fulfill your marketing goals and how they intend to report to you. They’ll also assist you in reaching your objectives affordably and improving your digital marketing skills.


The most important thing is to choose an agency you can trust and feel at ease with. You can’t possibly visit every agency due to the sheer volume of them.

That's why, here we have listed top 10 leading digital marketing agencies in Mumbai. Let's check out them.


1. Digikraf

Digikraf is one of the Best Digital Marketing Agencies in Mumbai. Founded by Dalvir J Reel and Co-founded by Megha Kinger, serving clients from various type of industries since 1999.

They can develop your website to have a simple online presence, a full e-commerce setup, or anywhere in between. Designing your website with the visuals, functions, and text that tells your story and gets your business message to your clients (quickly and easily) is a challenge we love.

We work for website hosting, inbound marketing, SEO, SEM, and more so that your website gets the search results that will drive clients to your business.

Whether the goal is leads, sales or brand awareness, the task of every online marketing team is to significantly scale up results. Over the past years, we have worked with many businesses and some of the best online marketing teams in the world. There is a pattern of how those teams are put together and one of the most important aspects is the variety of skill sets.

Online marketing teams need a number of different skills to be able to grow campaigns effectively like website management & development, search engine optimisation, social media management, Google AdWords and Bing, Effectively analyzing data, Know the many facets of content marketing, and BEING PROACTIVE.


Services Offered:

* SEO, SEM * SMO, SMM * Portal Development * Content Marketing * Mobile Marketing * Video Marketing * Affiliate Marketing * CRM * ORM * Analytics

2. Kinnect

Kinnect is one of the leading digital marketing agencies in Mumbai. Founded by Rohan Mehta and Chandni Shah in 2011, Kinnect has grown into a tight-knit family of 350+ #Kinnectors across Mumbai, Delhi, and Bangalore. They’ve won several awards across the globe because of their consistent and remarkable work for numerous well-renowned brands.

Kinnect solves your problems by crafting innovative solutions that would appeal to your target consumers while maintaining a measurable impact on your business goals.

They are one of the most promising digital agencies in the country that prioritises business impact above all. Kinnect offers a wide range of digital services to companies to help them build their brand equity by leveraging digital mediums to create communications, improve word-of-mouth, provide ROI driven results and build long-standing relationships.

There are many reasons why clients love Kinnect, some are – the direct access to the founders & the core team, flexibility & agility when situations demand so, clean reporting and transparency at every stage, while completely maintaining the security of your confidential data.

Kinnect’s consistent high-performing results coupled with happy clients compelled us to feature it on our top 10 digital marketing agencies in Bangalore and top 10 digital marketing agencies in Delhi.


Services Offered:

* Social Media Marketing agency in mumbai * Creative Strategy * Video Production * Influencer Outreach * Web & SEO * Online Reputation Management

3. Schbang

Schbang was founded in the year 2015 by Harshil Karia and its one of the top 50 digital marketing companies in mumbai. Schbang offers a solution for customer experiences across holistic media that creates a BANG! This is a technology-focused agency, they not only advertise but also create. The idea of Schbang is to bring various integrated marketing service needs under one roof.

Schbang is a client partner that gives solutions. The team grew from 3 to over 250, managing over 50 brands simultaneously. The guiding principles of Schbang include:

* Client’s Business Wins, We win * Our Word is Our Bond * Technology to Simplify * Build Local. Serve Global. Learn Global. Serve Local. * Think, Plan and then Execute Fearlessly * Young Schbangers have done some exciting and award-winning digital work for brands like Godrej Nature’s Basket, Nivea Men, Amazon, Dr Fixit, Fevikwik, Fevicol, Finolex Pipes, and many more.

Services Offered:

* Integrated Marketing solutions * Digital Content Creation and SEO * Video Production and Photography * Technology and design * Influencer Relationship, Celebrity Management & PR * Media Planning and Buying * Schbang X * Activation and Events * E-commerce strategy and Execution

4. Anuvaa

nuvaa - one of the best digital marketing agency in india serves its clients right from the research stage up to the implementation of services. Each service is curated keeping in mind the client’s needs and requirements. Their business models and portfolios are regularly updated with the introduction of new technologies in the market. Anuvaa has helped many clients achieve 4x engagement and results on their campaigns. It is a highly ROI-driven digital marketing agency. Let’s look at the services, clients and highlights of Anuvaa.


Services Offered:

* SEO * PPC * Social Media * Bulk SMS * Website Design

5. DigiChefs

DigiChefs is a high-performance ROI-focused and one of the top 50 advertising agencies in mumbai. DigiChefs is a boutique digital marketing company focused on performance led to creative campaigns. It has been reinventing the meaning of digital marketing or rather, advertising in a digital era since 2015.

With over 3 years of cumulative marketing experience at the heart of the organization, DigiChefs enables its clients to grow and meet their business objectives. The sweet combination of technology, creative communication, and a thought-through execution strategy bolsters their marketing vertical in your business center, so that you may focus on the next organizational objective on your list.

With efficient internal processes & subject expertise in digital, DigiChefs forge as your extended marketing partner. They easily fuse with your internal marketing aim to produce a long-term digital strategy using your subject knowledge and its marketing expertise, thus it works in tandem with your internal processes, optimize costs and boost results.


Services Offered:

* Search Engine Optimisation (SEO) * Social Media Marketing * Pay Per Click(SEM) * Website & App Development * Mobile Marketing * Email Marketing * PC Marketing * Design & Branding * Digital PR

6. DDB Mudra Group

DDB Mudra Group is one of India’s top-tier advertising, marketing, and creative digital marketing agency in navi mumbai. It is owned by Omnicom Group which has the largest and most influential networks in the world. They have partnered with 200 clients to date.

They curate their strategies using artistry, persuasive storytelling & technology combined with an in-depth understanding of how people, cultures, and businesses behave. Aditya Kathy is the current CEO & MD of the company. It is headquartered in Mumbai, although it was founded in Ahmedabad in 1980.


Services Offered:

The company has several agencies and they offer the following services –


* DDB Mudra – solutions for influence & behavioral change * 22Feet Tribal Worldwide – Digital Marketing solutions * OMD Mudramax – Media planning & Strategy * Max – OOH, retail & experiential * TracyLocke – Shopper marketing strategy, retail in-store creatives & production, e-commerce strategy, and execution, etc

7. WATConsult

In a world full of perspectives, WATConsult brings in a digital view.

WATConsult is a globally awarded top marketing agencies in mumbai. It is a certified agency. Inspired by insights and excited about ideas, WATConsult is a diverse group of people that genuinely care about anything and everything digital. In this constantly switched-on world, it crafts narratives using the data, art, and sheer gut feelings.

WATConsult helps you set your brand goals and then bring to bear their experience in web, advertising, and technology. WATConsult helps its clients, start-ups, and brands to grow, connect, unite and prosper, they facilitate conversing with the targeted customer and promote their brands.


Services Offered:

* Digital Brand Building & Communication Strategy * Social Media Strategy * Content and Engagement Strategy * Campaign Conceptualisation & Design * Digital Content (Static, Audio, Dynamic, Video) * Integrated Campaigns * Experience Design * UI/ UX Design * Social Platform Management * Website Development & Management * Prototyping * Film & Photo Studio * Influencer Outreach * Mobile Application Development * SEO * Media Planning & Buying * Mobile Marketing * Search Engine Marketing * Display, Video, Social and Native Marketing * Email Marketing * Native Content Alliance * Social Listening * Website Analytics * Social Analytics * Online Reputation Management

8. Brandwitty

Brandwitty was founded in the year 2014. They work with leading companies in the country and offer lasting experiences for brands/businesses to connect, engage with, and build long-term relationships with their consumers online. They have a team of over 20 digital marketing professionals. Brandwitty is one of the fastest-offline marketing agencies in mumbai.

This agency is a full-service digital marketing agency, dedicated to enriching digital experiences by providing ingenious solutions to small and large-scale businesses. Provides performance-based services and access to diverse media platforms. Helps SMEs and start-ups to grow and enhance their brands.

They help marketers perform in the digital landscape to reach, grow, and convert their audience. Their services help their clients in enhancing their brand image, influencing buyers, and generate revenue. Brandwitty helps you simplify your digital marketing activities and align them with the other marketing channels in your plan.


Services Offered:

* Search Engine Optimisation * Search Engine Marketing * Social Media Marketing * Lead Generation Campaign * Native Advertising * Google Tag Manager * Email Marketing * Website Development

9. Ogilvy

Ogilvy is a marketing, advertising, and public relations agency, founded by the “Father of Advertising” – David Ogilvy. The agency came into existence in 1950 in London. Currently, it has its headquarters in New York. In the present day, Ogilvy is a part of one of the most renowned advertising and public relations agencies in the world – WPP Group. Ogilvy provides services to MNC as well as local companies, it has 131 offices in 83 countries around the globe.


Services Offered:

The company provides services in six areas:

* Brand strategy * Advertising * Customer engagement and commerce * Public relations and influence * Digital transformation * Partnerships

10. Dentsu Webchutney

Dentsu Webchutney was one of the pioneer businesses in India to start with online marketing in 1999. It was founded by Sidharth Rao and Sudesh Samaria, the present Chairman & Chief Creative Officer (respectively) of the company. The company provides all kinds of digital services and is known for creating mobile-friendly content. The Contagious Pioneer Report 2020 declared them as one of the bravest agencies on the planet. One of the most Creative Digital Marketing Agencies in Mumbai 2022.


Services Offered:

* Advertising * Communications Design * Digital Marketing * Creative Technology * Strategy * Product Marketing * Brand Marketing, and Digital Media

Just GYAN

Articles & Blogs

Everything You Need to Know About Generating Leads on Instagram


August, 2022


Did you know that Instagram is one of the best platforms for generating leads? Many businesses are successfully using the platform to reach new customers.

If you're unsure how to generate Instagram leads, don't worry! In this article, we will discuss everything you need to know about how to do it.

So read on and learn how you can start generating leads using Instagram!


What is Instagram Lead Generation?

Instagram lead generation is the process of using the platform to reach new potential customers and convert them into leads. You can do this in several ways, such as through ads, organic posts, or by running contests and giveaways.


Why Generate Leads on Instagram?

There are many reasons why you should generate leads on Instagram. For one, the platform has a massive user base with over one billion monthly active users.

This gives you a large pool of potential customers to reach out to. Instagram is extremely popular with young adults, a key demographic for many businesses.

Another reason to generate leads on Instagram is the highly visual platform. You can use stunning images and videos to capture attention and interest.

Additionally, Instagram offers many features that make it easy to connect with potential customers, such as the ability to send direct messages, comment, and tag others in posts.

Finally, lead generation on Instagram can be highly effective because it allows you to build relationships with potential customers.

When you connect with someone on the platform, they are more likely to remember your brand and consider doing business with you in the future.

Now that we've discussed why you should generate leads on Instagram, let's look at how you can do it.


How to Generate Leads on Instagram

1. Use Instagram Lead Generation Ads

One of the best ways to generate leads on Instagram is using lead generation ads. These ads specifically target users likely to be interested in your product or service.

You must set up an ad account to create a lead generation ad on Instagram. Once you've done this, you can create your ad using the lead generation objective.

When creating your ad, include a strong call-to-action and an offer that will entice users to submit their information. Additionally, make sure to target your ad so that it is only shown to users who are likely interested in what you're offering.

Finally, don't forget to include a link to your website or landing page so that users can easily find out more information about your product or service.

Instagram lead generation ads are an extremely effective way to reach new potential customers and convert them into leads. If you're not already using them, be sure to give them a try!


2. Create Facebook Lookalike Audiences

If you're unfamiliar with Facebook Lookalike Audiences, they are simply audiences created based on your current customers' characteristics.

You can create a Facebook Lookalike Audience by going to your ad account's "Audiences" section. Then, click the "Create Audience" button and select "Lookalike Audience."

From there, you will need to select your source audience. This is the group of people that Facebook will use to create your Lookalike Audience. For this, we recommend using your current customers or website visitors.

Once you've selected your source audience, you must choose the country or region you want to target. Facebook will then use this information to create an audience of people similar to your current customers.

Facebook Lookalike Audiences can be highly effective for generating leads on Instagram because they allow you to reach new potential customers who are likely to be interested in your product or service.

If you're not already using Facebook Lookalike Audiences, give them a try!


3. Create Engaging Content With A Strong Call-to-Action

As we mentioned earlier, Instagram is a highly visual platform. You can use stunning images and videos to capture attention and interest.

When creating content for your Instagram page, include a solid call to action so that users know what you want them to do. For example, if you're promoting a new product, you could include a call-to-action that says, "Click the link in our bio to learn more!"

In addition to using strong calls to action, you should also ensure that your content is engaging and interesting. No one wants to see boring content, so be sure to add some personality to your posts!


4. Add Action Buttons to your profile

Instagram allows you to add action buttons to your profile. These buttons enable users to take specific actions, such as booking an appointment or signing up for a newsletter.

To add action buttons to your Instagram profile, simply go to your profile page and click on the "Edit Profile" button. From there, scroll down and click on the "Action Buttons" section.

You can select which action buttons you want to add to your profile. Be sure to choose relevant ones for your business that will be useful for your target audience.

Adding action buttons to your Instagram profile is a great way to make it easier for users to take action. If you're not already using them, be sure to give them a try!


5. Optimize Your Bio And Its Link

Your Instagram bio is one of the essential parts of your profile. This is because it's the first thing users will see when visiting your page.

Be sure to include a strong call-to-action in your bio so that users know what you want them to do.

In addition to including a strong call-to-action, you should also optimize your bio link. This is the link that users will be taken to when they click on your bio.

For most businesses, we recommend using a link shortener so that you can track the number of clicks that your bio link receives.


6. Use Instagram Reels

Instagram Reels is a new feature that allows you to create short, engaging videos. These videos can be up to 15 seconds long and can be edited with filters, music, and other creative effects.

Reels are a great way to capture attention and interest. They're also a great way to promote your products or services fun and creatively.

If you're not already using Instagram Reels, be sure to give them a try!


7. Tease On-Site Content

If you have content on your website or blog, be sure to share it on your Instagram page! This is a great way to generate leads and drive traffic to your site.

When sharing on-site content, including a strong call-to-action so that users know what you want them to do.

In addition to sharing on-site content, you can also tease upcoming content. This is a great way to generate interest and excitement.

For example, if you know that you will be releasing a new product soon, you could share a sneak peek on your Instagram page.

Doing this is a great way to generate leads and get people excited about your upcoming content!

These are just a few of the many ways that you can generate leads on Instagram. Try these tips and see what works best for you and your business. With a little effort, you'll be sure to see success! Thanks for reading!


8. Design a Landing Page That Delivers

After these tips, you will want to ensure a great landing page design. This is the page that users will be taken to when they click on your bio link.

Your landing page should be designed with one goal in mind: to get the user to take action. This could be signing up for your newsletter, downloading a free e-book, or anything else you want them to do.

Be sure to include a persuasive call-to-action on your landing page so that users know what you want them to do. And be sure to make it easy for them to take action!


9. Use the “Swipe Up” feature on Instagram Stories

If you have many followers on Instagram, you can take advantage of the “Swipe Up” feature on Instagram Stories. This allows you to add a link to your story so that users can easily click through to your website or landing page.

This is a great way to generate leads and drive traffic to your site. Be sure to use this feature wisely, though! Only add links to stories that are relevant and interesting to your audience.

Adding too many links or irrelevant links will only serve to frustrate your users.


10. Partner with an Instagram Influencer

If you want to reach a larger audience on Instagram, one of the best ways to do it is to partner with an influencer. Influencers are users with a large following who can promote your products or services to their audience.

Partnering with an influencer is a great way to generate leads and boost your visibility on Instagram. But it's essential to partner with the right influencer.

Be sure to choose an influencer who is relevant to your industry and has an engaged following. Otherwise, you're just wasting your time and money.


11. Run an Instagram Contest

Running an Instagram contest is a great way to generate leads and boost engagement. Contests are also a great way to promote your products or services.

When running a contest, including a strong call-to-action so that users know what you want them to do. For example, if you're giving away a free product, you could include a call-to-action saying, "Click the link in our bio to enter!"

Be sure also to promote your contest on other channels. This will help you reach a larger audience and generate more leads.


12. Feature Popular Products Often

To generate more leads on Instagram, feature popular products often. This will help pique the interest of your audience and get them excited about your products.


13. Engage With Your Audience

Engaging with your audience is one of the best ways to generate leads on Instagram. When you engage with your audience, you're building relationships and trust.

And when you build relationships and trust, you're more likely to convert users into leads.

There are many ways to engage with your audience on Instagram. You can like and comment on their photos, share their content, and tag them in your posts.

The key is to be genuine and authentic in your interactions. Don't just engage with users for the sake of it.

Take the time actually to connect with them and build relationships.


14. Publish High-Quality Content

If you want to generate leads on Instagram, publish high-quality content. This means content that is interesting, informative, and engaging.


15. Share User-Generated Content

Sharing user-generated content is a great way to generate leads on Instagram. When you share user-generated content, you're featuring your audience and showing that you care about them.

This is a great way to build relationships and trust with your audience. And when you build relationships and trust, you're more likely to convert users into leads.

When sharing user-generated content, include a call-to-action so that users know what you want them to do.


16. Leverage Instagram Live

Leveraging Instagram Live is a great way to generate leads on Instagram. Using Instagram Live lets you connect with your audience in real-time. This is a great way to build relationships and trust with your audience.

And when you build relationships and trust, you're more likely to convert users into leads.


17. Establish a Posting Schedule

Establishing a posting schedule is crucial if you want to generate leads on Instagram. This will help you stay consistent and keep your audience engaged.

And when you're consistent with your posting, you're more likely to convert users into leads.

There is no perfect posting schedule for everyone. It depends on your audience and what type of content you're sharing. However, it's generally a good idea to post at least once daily.


18. Use Hashtags

Using hashtags is a great way to generate leads on Instagram. Hashtags help you reach a larger audience and make it easier for users to find your content. When you use hashtags, be sure to use relevant and popular ones.


19. Track and Measure Your Instagram Campaigns

To generate leads on Instagram, tracking and measuring your progress is crucial. This will help you see what's working and what's not. And it will allow you to make necessary adjustments to your strategy.


There are several ways to track and measure your Instagram campaigns. You can use analytics tools like Sprout Social or Hootsuite. Or you can simply track your number of followers and engagement rates.



Also read: What Is Mobile Advertising & How Does It Work?


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