Facebook advertising builds engagement with your target audience. Engagement consists of the likes, comments, and interactions on your advertisements. Engagement is important because it signifies a stronger connection with your target audience. As people engage with your brand, an indirect connection is being developed. The more engaged your audience is, the stronger your connection is with them. The more connected they are to your business, the more likely they will convert. Investing into social media management can also dramatically increase your engagement.
The social aspect of Facebook advertising makes it better than any other form of advertising that exists. Facebook advertisements can go viral. If your ads are reaching the right people, they will likely share it with a friend. The ability to spread word-of-mouth and referrals will be a significant benefit your business can capitalize on by using Facebook advertising.
Facebook advertising can fuel your email marketing efforts. You can utilize Facebook’s “lead ad” forms to capture email contacts through Facebook ads. You can also direct traffic to an external form on your website to build your email list.
A blog moves nowhere without traffic. You can use Facebook advertising to expose your blog to the masses and generate instant traffic. Through advertising your blog, you can gain more trust and credibility with your audience. Blogs are a great way to build a deeper connection with your audience. And, you can use Facebook advertising to bridge the connection between your blog and traffic.
Search engines rely on social signals to rank websites. Social signals consist of the activity on your social media content. This activity includes shares, likes, and comments on your posts. Facebook advertising can help you increase your social signals, which will indirectly influence your SEO rankings.
Facebook advertising can help you expand into new markets. If you are bringing a new product or service to market, you can use Facebook advertising to increase its exposure. Facebook advertising will help you test the market, at your own pace.
Facebook advertising is real-time. You can look at your campaign real-time. And, if you are unhappy with the results, you can make adjustments to your campaign immediately.
This is not possible with other forms of advertising. If you invest in radio ads, television ads, or print media, you are unable to change your ad immediately if you do not see results. You will have to bite the bullet and take the loss. Facebook advertising can help you cut your losses immediately and make adjustments to gain more conversions.
Your competitors are using Facebook advertising to grow their business. You are making it easier for them by not using Facebook advertising to reach your audience. If you are not using online advertising to grow your business, you will not have a business soon. If your customers spend most of their time on social media, you need to make sure you are using it to grow your business.
Facebook advertising can be the backdoor you use to crush the larger competition. You don’t have to worry about large competitors driving up the cost of advertising as you would with Google AdWords. It is just you and your audience. As long as your ads are relevant, your ads will likely perform efficiently with Facebook advertising.
Mobile is the future of online. 50% of all Internet users are mobile. Over 84% of Facebook users access Facebook from a mobile device. In fact, Facebook is one of the largest mobile applications that exist today. If you are following the trends of advertising, Facebook advertising will not fail you. You are able to advertise to your audience on the devices they use every day.
According to the latest figures released this last quarter of 2019, it has been announced that Facebook has again achieved another milestone. This giant social media network has now over 2.7 billion monthly users.
And do you know what’s more interesting than these numbers? It’s the fact that half of these users log in with their mobile phones. Yes, that’s more than a billion potential audience and buyers for your business.
The days of organic Facebook marketing are over. There is no such thing as organic Facebook marketing. To be successful, you will have to use Facebook advertising. Even if you are building a community of followers, you will likely have to use Facebook advertising to grow your community. If you are posting content, you will likely use promoted posts to reach more people. Facebook advertising is a must if your business plans to adapt a social strategy.
Facebook advertising is budget-friendly. You are in control of your destiny. You can set a daily or lifetime budget. You can easily increase or decrease it at any time. However, sometimes this free will can come back to haunt you. If you under spend, you may not get enough exposure to actually spend. If you overspend on the wrong ad campaign, you can waste thousands of dollars. Use a Facebook advertising service to avoid wasting precious money and time to gain more sales.
Facebook is the most cost-effective advertising investment any business can make. The benefits of Facebook advertising are endless. You can double, triple, or quadruple your business growth with Facebook advertising. It is cheaper than almost every alternative source of advertising. The targeting options are more precise than the rest. You can target previous customers, website visitors, and specific demographics. You can increase your touch points with your audience, ramp up awareness, and attribute to conversions in the future.
If you believe in the benefits of Facebook advertising, then start investing in a professional Facebook advertising campaign today. Schedule a call to discuss your advertising needs.
Source - lyfemarketing.com