As a marketer myself, now and then I need some email marketing stats to prove my point,
whether it's writing content or standing my ground with a marketing strategy.
I know all too well how hard it can be to nd the exact statistic you need.
So for the next time any of you digital and email marketers need to explain your email marketing
practices, methods, or ROI, take a quick look at these 10 email marketing stats to prove your
point.
To date, email still remains one of the most effective marketing funnels.
If the rst stat wasn't enough, you could tell them that 59% of customers say marketing emails
in uence their purchase decisions
If you need convincing yourself, did you know that bloggers who earn over $50,000 per year are
more than 2x as likely to focus on email marketing technology compared to less-successful
bloggers?
Emails are now part of our daily lives. Marketo estimates that checking email is the #1 activity
on the internet, with 94% of internet users getting online for this reason alone.
If you were looking for a stat that would prove that the power of email still exists, this is it.
We know that social media (ads) are a popular option for brands to generate revenue, but the
fact remains that email is far from dead. According to the survey, workers between ages 25 and
34 spend 6.4 hours a day checking their email. Unlike social media, more than a third of this age
group regularly check their email before they even get out of bed.
Let's not forget that email marketing is 40 times more effective at acquiring new customers than
Facebook or Twitter. This doesn't mean throwing out social altogether. What it does mean is
that using a mixture of social media and email can help to increase your lead generation and
sales.
But using emails won't guarantee a fast track to success. 29% of marketers look at ROI metrics
to evaluate email effectiveness. You'll need to put thought into your email design, copy and
subject line, not to mention A/B testing to nd your own secret sauce to email success.
How you collect and store your data for future use can help your business to meet monthly KPIs target, drive sales, and retain customers. Without the proper set up to collect relevant information from your customers, it can put you at odds with how well your subscribers will receive your email.
When you send an email, you’re not face-to-face with a customer, the truth is you don't know
who is at the other end of that screen. With data collection, you'll be able to build a buyer
persona that helps you to create emails that your readers will actually want to read.
For example, you might be planning to send an email on how to take your multi-billion dollar
company to the next level.
But hold on!
Your data collection shows that you have a list lled with mainly start-up SME companies.
How likely do you think your email click-through rate and conversions will be what you want
them to be?
A few email subscribers might open and read it out of curiosity, but any product or CTA won't
get any attention because there's a deep disconnect between the audience your content.
You can collect data about your email subscribers on a voluntary basis with opt-in forms placed
on your website and content. This can range from:
Personalized emails are emails tailored to the emails readers combining their data and needs. It can be as simple as adding {First Name} or as advanced as showing items they previously
browsed online in a shopping cart abandonment email.
According to the Smarterhq Privacy report, 72% of consumers claim that they will ONLY engage
with marketing messages that are tailored to their interests — making personalized emails
crucial to your email marketing strategy. We live in an era where the customer wants to feel like
the most important factor in your sales pitch.
If you're still not convinced about the effects of using personalization in your emails, why not try
creating personalized subject lines for your next email. Lifecycle Marketing found that emails
with personalized subject lines generate 50% higher open rates.
The percentage of emails containing GIFs rose from 5.4% in 2015 to 10.3% in 2016.
Using GIFs in emails is now a go-to tactic for experts in email marketing campaigns.
A GIF helps you to clearly and effectively deliver your content's message without the use of
heavy text or CTAs.
GIFs, in my opinion, tend to do better with a product and an exclusive offer email. They draw the
eye’s attention and create a sense of urgency and engagement
We're so used to seeing plain text emails that when something as vibrant as a GIF pops up after
clicking the subject line, it grabs the reader's attention easily.
Key things to note when you're adding a GIF to your email is that regardless if you reuse or
create one of your own, the size of your GIF can slow down your email’s loading speed,
especially on mobile. Try to reduce the size for your animated GIF to less than 0.5 MB or max 1
MB
Two tools that do an excellent job at creating GIFs, especially for beginners, are Photoshop and
Canva.
Adopting a mobile- rst mentality can help to boost your open and click-through rates.
Any marketer knows that responsive design should always be considered when crafting an email
for success. Litmus found that mobile opens accounted for 46 percent of all email opens.
And as of 2018 once you send an email around 49% of all emails are opened on mobile devices
(PDF).
Here are ve things to consider for a mobile-friendly email:
Email segmentation is done by creating sub-list from your main list based on given criteria. Let's say that you have a beauty email subscriber list; you can create a segmentation based on subscribers who only purchase mainly skincare products and subscribers who have only shopped once at your store.
Segmentation allows you to meet your marketing goals faster. According to marketing specialist Jordie van Rijn, 77% of ROI comes from segmented, targeted, and triggered campaigns.
But as good as email segmentation is, not many marketers take the time to create a
comprehensive email listing and even fewer segment their lists.
Maybe you don't want to sort through your long list of subscribers, but whether you're thinking of implementing basic or advanced segmentation, starting now is better than never!
A good place to start is to differentiate between current and new email subscribers. Expert
email marketers know that a brand should treat their new email subscribers differently from
current email subscribers and inactive subscribers. Each needs messages tailored to their needs:
Instead of sending off one email at a time, you can easily create an email marketing campaign with automation.
This means writing a series of emails that will be automatically delivered to your email list —
going even deeper your email's segmentation and email automation can work hand in hand.
With automation, you can also control what triggers the email, what time it should be sent, and
time management, so you're not writing emails daily.
Take a look at these 6 Best Triggered Email Marketing Campaigns and see how they successfully
use email automation.
As time goes along, more marketers are considering incorporating AI in some shape or form in their email marketing strategy.
You will nd more infographics at Statista
If you're new to arti cial intelligence in marketing, it's simply machine learning, pairing customer
data with a marketing end goal.
AI relies on a substantial amount of data to be fully effective as it listens, learns, and responses.
In email marketing, AI technology helps analyze consumer behavior and generate data-driven
insights, allowing you to create customized emails that are tailor-made for each reader rather
than a one-size- ts-all approach.
It's pretty much A/B Testing on steroids. Instead of just testing to see what works, an AI email
marketing software can pick up trends, email triggers and make predictions based on ROI and
customer behavior, allowing you to see things you might have missed with A/B Testing.
This is just the tip of the iceberg; the more you use AI in marketing, the more your perspective on
Arti cial Intelligence's Growth will begin to change.
Interested in sampling or nding AI tools that could work for you? Take a look at these 50 Must-
Have AI Software Tools For Marketers.
The de ning factor that affects your open rate is your subject line. Before subscribers can read your email, your subject line needs to entice them to click on it.
You can break down subject lines into a precise science, but let's not get too detailed. Here are
four tips and stats that can help you to write better headlines:
7 Words or Less. Sendgrid found that seven words is the most common subject line word length
(14.0% of them), While three words (1.6% of them) gets the highest engagement rates.
Emails with personalized subject lines are 26% more likely to be opened. Just adding your
subscriber's rst name can help to increase your open rate, proving once again how simple yet
effective personalization for email marketing can be for your brand.
Listicles help increase your click-through rate. Subject lines with hard numbers have a
higher open and reply rate.
Treat your subject lines like headlines. To be fair, subject lines are a form of headlines; their
main job is to attract attention to your content.
You can also try these 23 Email Copywriting Tips to Skyrocket Conversions.
Here are 10 email marketing stats to prove a point:
Also read: 7 Powerful Ways to Convert Website Traffic Into Leads
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